1. A specific customer problem
Start with the situation in which your offer is needed. “We do marketing” is less useful than a precise starting point and desired outcome. Ask existing customers what made their purchase decision difficult.
2. A credible difference
Your difference may be your process, specialisation or support. Choose something you can show and deliver. A demonstrable process builds more trust than a general superlative.
3. An offer with boundaries
Write down what is included, what is required and what is agreed separately. This makes proposals comparable and prevents price from dominating every conversation.
4. A small next step
Choose an appropriate entry point: view a product, describe a project or request an introduction. Then check whether the next screen delivers that promise. Exercise: describe your offer, audience and next step in one sentence each.
From reading to action.
Use our checklists and project planner to define your next priorities.
Open Alan Studio ↗