ALAN JOURNAL / INSIGHTS

Good thinking.
Practical next steps.

Guides to positioning, shop optimisation, social media and launching your brand.

How much does it cost to have a Shopify store built?

Setup, platform and ongoing support: separate one-time project costs from recurring expenses and compare proposals clearly.

What a website proposal should include, which services affect the price and why ongoing costs need a separate budget.

Four decisions that give your next marketing actions direction.

How to review the purchase journey before increasing ad spend.

Move from spontaneous posts to a clear editorial rhythm.

Build your offer, presence and operations in a sensible order.