From entry to the right product
An ad for a specific product should lead to a matching page. Check that imagery, messaging, price and availability align. Poorly matched entry pages create unnecessary searching.
Reduce uncertainty before purchase
Customers want to know what they will receive, when it arrives and how returns work. Put this information where decisions happen. For clothing, measurements, materials and visible product details help.
Learn through small tests
Avoid changing navigation, pricing and all product copy at once. Record the baseline, change and time period. With low traffic, customer conversations and usability checks can be more useful than apparently definitive percentages.
Revenue is not profit
Consider order value, product costs, ad spend, fees and returns together. Higher conversion helps commercially only when additional orders contribute enough. Use our calculator as a scenario, not a forecast.
From reading to action.
Use our checklists and project planner to define your next priorities.
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